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Empathy Mapping for First-Time Investors

Empathy Mapping for First-Time Investors

An empathy mapping study exploring the fears, needs and motivations of first-time investors and translating them into clear product opportunities.

An empathy mapping study exploring the fears, needs and motivations of first-time investors and translating them into clear product opportunities.
















BASED IN UKRAINE · WORKING EVERYWHERE

I’m Ukrainian. I don’t keep calm — I question, test, and make things better.

Available for thoughtful collaborations in digital quality, research, and design.

Start a conversation

ELSEWHERE

© 2026 Valeriia Kovalenko. All rights reserved.

Made with clarity, care, and Ukrainian stubbornness.

BASED IN UKRAINE · WORKING EVERYWHERE

I’m Ukrainian. I don’t keep calm — I question, test, and make things better.

Available for thoughtful collaborations in digital quality, research, and design.

Start a conversation

ELSEWHERE

© 2026 Valeriia Kovalenko. All rights reserved.

Made with clarity, care, and Ukrainian stubbornness.