Optimizing User Engagement and Conversion in Edtech Project

Data-driven analysis of a video library focused on retention, playlist behavior, free previews, and course conversion.

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EdTech engagement and conversion analysis summary

This product-analytics and UX strategy project examined how people used an educational video library. The analysis focused on retention, playlist behavior, free previews, and the path from content exploration to course conversion.

Behavioral signals were connected to UX hypotheses and product recommendations covering content discovery, preview value, continued viewing, and conversion opportunities. The aim was to make the learning journey clearer while giving the team a stronger basis for prioritization and experimentation.

The deliverable was a data-informed recommendation set for the EdTech experience. It should be read as analysis and strategy, not as evidence of conversion growth before implementation and measurement.